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MARKET ACCESS FORUM (MAF) – ATTENDEE REGISTRATION / INSCRIPTION DES PARTICIPANTS

When
21 Oct 2026
8:30 AM - 5:00 PM
Location
The Westin Toronto Airport Hotel - 950 Dixon Road
Spaces left
119

Registration

A. CAHR MEMBER: $795.00 + HST (13%) is $103.35 for a total of $898.35 after-tax. – $898.35
The fee of $795.00 + HST (13%) is $103.35 for a total of $898.35 after-tax.
B. NON-MEMBER: $1,195.00 + (13% HST) $155.35 for a total of $1350.35 after-tax. – $1,350.35
The fee is $1,195.00 + (13% HST) $155.35 for a total of $1350.35 after-tax.
C. STUDENT MEMBER: 150.00 + (13% HST) $19.50 for a total of $169.50 after-tax. – $169.50
A fee of 150.00 + (13% HST) $19.50 for a total of $169.50 after-tax.
A registration code is required - please get in touch with the office to obtain the code.
D. PATIENT GROUP: 150.00 + (13% HST) $19.50 for a total of $169.50 after-tax. – $169.50
A fee of 150.00 + (13% HST) $19.50 for a total of $169.50 after-tax.
A registration code is required - please get in touch with the office to obtain the code.
E. BOARD – $333.35
A fee of $295.00 + (13% HST) $38.35 for a total of $333.35 after-tax.
F. SPEAKER/STAFF/COMMITTEE

MARKET ACCESS FORUM
Wednesday, October 21, 2026 | 9:00 am - 5:00 pm (ET)
Sutton Mainroom | The Westin Toronto Airport Hotel
950 Dixon Road, Toronto

HOTEL ACCOMMODATIONS: A block of guest rooms has been reserved at The Westin Toronto Airport at a preferred conference rate.
Reserve your room: Click here to book your group rate for the MAF Program.

Group Rate: CAD $239.00 per night, plus applicable taxes and fees
Reservation Deadline: Monday, September 28, 2026.

Our accomplished faculty will dive deeply into all aspects of our complex environment – from evidence consideration to strategy to reimbursement and everything in between. This conference will empower and reward delegates with information, insights and interpretations that will enhance their careers in Market Access, while providing networking opportunities.

AGENDA

8:30 am NETWORKING BREAKFAST

9:00 am WELCOME & HOUSEKEEPING

Emcee: Andrew Retfalvi, VP, Health & Life Sciences, Global Public Affairs

9:30 am Private Payers – The New Negotiation Landscape

The panel will discuss what has changed in the past five years and what lies ahead.

• Key Topics:

• Increasing difficulty of payer negotiations

• Submission review timelines

• What private payers want to hear from manufacturers

Panelists:

Julie Blouin, Product Director, Drug Strategy, Desjardins Insurance

Patricia Caetano, Canada Life

David Greiss, Product Director, Drug Strategy, Greenshield

Moderator: Suzanne Lepage, Suzanne Lepage Consulting

10:30 am pCPA/Public Payer Update

Speaker: Clifford Lo, Acting Deputy CEO, pCPA

11:00 am MORNING NETWORKING BREAK

11:30 am Session 4: Devices – An Introduction

This session explores the distinct market access landscape for med tech, including differences between drug and device HTAs, differences in coverage and reimbursement pathways, emerging pathways that are shaping the future of access to health technologies; and what companies need to know when operating at the intersection of both.

Speakers:

James Brodie, former General Manager of Johnson & Johnson

Imtiaz Daniel, Chief Innovation and Transformation Officer, Ontario Hospital Association

Moderator – Connie Wong, Director, Global Access, Value & Economics – Canada, Intuitive Surgical Canada

12:00 pm Stakeholder panel – What is next in Rare Diseases?

Speaker: Alice Williams, Co-founder, The Ontario Rare Action Group (ORAG)

Moderator: Sang Mi Lee, Chief Strategy Officer, Morse Consulting

1:00 pm LUNCH & NETWORKING BREAK

2:00 pm What’s coming in Quebec?

Speaker: Alain Madgin, Partner, Tactix

3:00 pm Session information coming soon!

4:00 pm CONCLUSION & CLOSING REMARKS

Emcee: Andrew Retfalvi, VP, Health & Life Sciences, Global Public Affairs

Followed by: Cocktail & Networking Reception

Unwind and connect with fellow attendees over drinks and light refreshments. This is a great opportunity to network and reflect on the day’s insights in a relaxed setting.

A limited number of special discounts are available to patient groups and students. Please contact the CAHR office to obtain a code.

CAHR reserves the right to cancel or change speakers, content and date
without prior notice. We assume no liability for these changes.

As a CAHR member, simply log in to your member profile using the email address and password associated with your membership. Click the Register button, and your member rate will automatically be applied once you are logged in

Code of Conduct: CAHR is committed to providing a safe, respectful, and harassment-free environment. All attendees, speakers, sponsors, and staff are expected to follow our Code of Conduct.

Program Changes: CAHR reserves the right to modify speakers, sessions, or the
event schedule without prior notice. We are not liable for any resulting changes.

CANCELLATION POLICY: For cancellations two (2) weeks or more in advance, delegates will receive a 75% refund. For cancellations made less than two (2) weeks in advance, no refunds are given. Delegate substitutions will be accepted at no cost.